Etsy listing generator
ListIQ Pro generates Etsy listings from one product photo — title, all thirteen tags, description and attributes. Etsy ranks primarily on tags rather than description keywords, so the generator fills every tag slot rather than leaving them empty.
Free plan runs the real listing and image generators. Paid from $19/mo.
What you get
What ListIQ Pro generates for Etsy
Formatted for Etsy specifically, not written once and pasted across marketplaces.
Front-loaded title
Etsy weights the opening words heaviest, so the strongest phrase leads.
All thirteen tags
Filled completely with distinct multi-word phrases, not one-word repeats.
Description
Written so the first two lines work as the above-the-fold preview.
Attributes
Occasion, recipient, style and material where they apply.
How Etsy search works
All thirteen tags, or you are leaving ranking on the table
Etsy search matches queries against your tags and title far more than your description. Etsy gives you thirteen tag slots and most sellers fill six or seven. Every empty slot is a search phrase you cannot rank for, and unlike Amazon there is no hidden keyword field to compensate.
- Thirteen slots, 20 characters each — use all of them
- Multi-word phrases beat single words; shoppers search phrases
- Do not repeat the same word across many tags — it does not compound
- Match tags to how a buyer would describe the item, not trade terms
- Attributes and categories are separately indexed — fill those too
Field limits
Etsy listing limits
Output is written to these rather than to a generic template.
| Field | Limit | What that means in practice |
|---|---|---|
| Title | 140 characters | The first 40 or so carry the most weight in search. |
| Tags | 13 tags, 20 characters each | The primary ranking lever. Empty slots are wasted reach. |
| Description | No practical cap | The first two lines show before the fold. Everything else is for buyers who already scrolled. |
| Photos | Up to 10 | Etsy is a visual marketplace; listings with fewer photos underperform. |
Limits vary by category and change over time. Last checked . Our free character counter checks your text against them live.
Images
What Etsy expects from your photos
Six image types are available at 2 credits each, generated from a single product photo.
- Etsy does not require a white background — lifestyle often converts better
- 2,000px on the shortest side recommended
- Square framing displays most consistently across Etsy's grid
- Show scale — a common cause of Etsy returns is size surprise
- Detail shots of texture and finish matter more here than on Amazon
Common mistakes
What goes wrong on Etsy
Generated output is fully editable, and these are the things worth checking before you paste it in.
Etsy has no bullet points
There is no bullet field. Sellers arriving from Amazon often paste bullets into the description, which reads badly in Etsy's layout. The description should read as prose.
Repeating one word across tags does nothing
Using 'necklace' in nine of thirteen tags does not rank you nine times higher for necklace. It costs you nine chances at distinct phrases.
White backgrounds are not the default here
Etsy buyers respond to styled, in-context photography. A clinical white-background shot that performs on Amazon can underperform on Etsy.
FAQ
Etsy listing questions
Does the Etsy listing generator write all 13 tags?
Yes, all thirteen slots are filled with distinct multi-word phrases. Etsy ranks primarily on tags and title, and unfilled tag slots are the most common reason a well-made Etsy listing gets no traffic. Each tag is kept within Etsy's 20-character limit.
Is Etsy SEO different from Amazon SEO?
Substantially. Etsy has no backend keyword field and no bullet points, so ranking depends on your thirteen tags, your title and your attributes. Amazon splits that work across a title, five bullets and a hidden 250-byte search terms field. A listing optimised for one will not be optimised for the other.
Should Etsy photos have a white background?
Not necessarily. Unlike Amazon, Etsy does not require a white primary image, and styled lifestyle photography often converts better with Etsy buyers. ListIQ Pro can generate both, so you can test which performs for your category.
Other marketplaces
Selling somewhere else too?
Each marketplace ranks on something different. These pages cover what changes.
- AmazonBackend search terms are the field nobody optimises
- WalmartWalmart rewards short titles and complete attributes
- eBayItem specifics decide Best Match, not your description
- TikTok ShopVideo is the listing, and the copy is the caption
- ShopifyThere is no marketplace algorithm — you are ranking in Google
Generate your first Etsy listing free
10 credits a month on the free plan, no card required. One product photo is enough to see whether the output works for your category.