eBay listing generator
ListIQ Pro generates eBay listings from one product photo — a title inside eBay's hard 80-character limit, complete item specifics and a description. Item specifics drive eBay's Best Match ranking more than description keywords do.
Free plan runs the real listing and image generators. Paid from $19/mo.
What you get
What ListIQ Pro generates for eBay
Formatted for eBay specifically, not written once and pasted across marketplaces.
80-character title
Written to fit the hard cap without dropping the terms buyers search.
Item specifics
The structured fields Best Match and sidebar filters read.
Description
Readable body copy, written for mobile where eBay truncates hard.
Condition detail
Clear condition wording, which reduces disputes on used and refurbished items.
How eBay search works
Item specifics decide Best Match, not your description
eBay's Best Match algorithm reads structured item specifics — brand, model, size, colour, material, MPN — and uses them to match against the filters buyers click in the left sidebar. A listing missing a specific is invisible to every buyer who filtered on it, no matter how good the description is.
- Every unfilled specific is a filter you are excluded from
- eBay flags required and recommended specifics per category — fill both
- Brand and MPN materially affect matching in parts and electronics
- The description is barely indexed by comparison
- 80 characters is a hard title cap, the tightest of any major marketplace
Field limits
eBay listing limits
Output is written to these rather than to a generic template.
| Field | Limit | What that means in practice |
|---|---|---|
| Title | 80 characters | Hard cap and the tightest of any major marketplace. This is your real constraint if you list across several. |
| Item specifics | Category-dependent | The actual ranking lever. Required and recommended fields both matter. |
| Description | Effectively unlimited | Barely indexed. Write it for the buyer, not for search. |
| Photos | Up to 24 free | 1,600px on the longest side enables zoom. |
Limits vary by category and change over time. Last checked . Our free character counter checks your text against them live.
Images
What eBay expects from your photos
Six image types are available at 2 credits each, generated from a single product photo.
- White or very plain background for the primary image
- 1,600px on the longest side to enable zoom
- No added borders, text or watermarks — eBay blocks these
- For used items, photograph the actual item including flaws
- Multiple angles reduce Item Not As Described disputes
Common mistakes
What goes wrong on eBay
Generated output is fully editable, and these are the things worth checking before you paste it in.
80 characters is the binding constraint
If you sell across Amazon, Walmart and eBay, draft your title to eBay's 80 characters and expand for the others. Drafting long and cutting reliably removes the wrong words.
Stock photos on used items cause disputes
For anything not brand new, photograph the actual unit. Generated imagery is for new retail products; a used item needs its real condition shown.
Skipping specifics silently costs traffic
There is no error message for a missing item specific. The listing goes live and simply never appears for buyers who used that filter.
FAQ
eBay listing questions
How do I fit an eBay title into 80 characters?
Lead with the terms a buyer would type — brand, product type, model and the one attribute that distinguishes it — and drop adjectives that add no search value. ListIQ Pro drafts to the 80-character cap directly rather than trimming a longer title, because trimming tends to remove load-bearing keywords.
Does ListIQ Pro fill in eBay item specifics?
It suggests item specifics inferred from your product photo and inputs. These drive eBay's Best Match ranking and the sidebar filters buyers use, so they are worth reviewing carefully — an unfilled specific makes your listing invisible to anyone filtering on it.
Can I use generated images for used items?
For used or refurbished items you should photograph the actual unit, including any flaws. Generated product imagery is appropriate for new retail stock. Misrepresenting a used item's condition is the most common cause of eBay disputes.
Other marketplaces
Selling somewhere else too?
Each marketplace ranks on something different. These pages cover what changes.
- AmazonBackend search terms are the field nobody optimises
- WalmartWalmart rewards short titles and complete attributes
- EtsyAll thirteen tags, or you are leaving ranking on the table
- TikTok ShopVideo is the listing, and the copy is the caption
- ShopifyThere is no marketplace algorithm — you are ranking in Google
Generate your first eBay listing free
10 credits a month on the free plan, no card required. One product photo is enough to see whether the output works for your category.